The Indian OTT space has been buzzing with new entrants, mergers & strategies.

Zomato , one of the biggest name of Food delivery aggregator has added new dynamics in the Indian OTT market.

The Zomata video platform is meant for higher customer engagement on app. through the video section on the Zomato app, the platform is going to offer original shows, recipes, and more with over 2,000 videos. It’s launching 18 original shows, each of which will have episodes ranging between 3 to 15 minutes. The shows have been shot on a vertical frame making way for mobile-easy viewing.

Zomata has opened the way for many more companies to thing innovatively for higher customer engagement and Brand equity. The KPMG Eros Now report says that Indians, on an average, spend 70 minutes a day per person on video platforms.